There are many prestigious organizations across the globe that organize annual fairs. These events tend to have many participants that participate again and again. Apart from this, a large chunk of the visitors also remains the same. In such scenario, the vendors and the stall designers are often on a fix as they want to make the stall/booth look different every time, which becomes difficult as the stalls need to adhere to a particular theme/colour palate as per the brand logo and identity. The designers and the participants, therefore, struggle to strike a balance between adhering to an identity and, bringing novelty and freshness in an exhibition stall. However, there are a lot of things that can be done to achieve this. Some of the following tips can greatly help participants in this regard.

1. Using new and latest material for fabrication:

The market is frequently flushed with new and improved raw material that can be used for fabrication of an exhibition stall. These materials lend different feel and look to the elements of the stall. The stall designing agencies, therefore, need to keep themselves updated on them so as to be able to optimize on their availability.

We, at Focus Design, have a dedicated team that keeps researching and scouting the market for these. This makes the work of the designers really easy.

2. Choosing a different type of stall:

The design of a stall greatly depends on the type of the stall that is booked for an exhibition, as different types of stalls demand different treatment, and in turn give a different aesthetic appeal. For instance, the design of a liner booth varies greatly from an island booth. By choosing a different type of booth, the vendors can be assured of a different feel for the visitors.

To learn more about different types of stalls, click on https://focusdesign.in/types-of-booths-in-an-exhibition/

3. Altering the objective of the participation

We always urge our clients to be clear about the objective of their participation in an exhibition. This is because the objective dictates the design of the stall. For example, if the objective of a stall is to launch a new product/service, the stall will be designed in a way that directs the focus of the visitors to the particular product. Whereas, if the objective of the stall is to create brand awareness, the approach will vary. In this case, the stall will be designed in a manner that it will boldly flaunt the logo and its colours.

4. Displaying products in a different manner:

There are many ways in which products and services can be displayed in an exhibition (They can be wall mount, presented as an island display, etc.) This factor can help to customize the look and the feel of the stall so as to break the monotony of repetitive participation.

5. Focusing on newly introduced products or services:

Organizations keep evolving so as to cater to the changing demands of the market and the customers. This factor can be used to exploit the design of the stall, as well as new products/services, are often launched with a new design. The stall can thus reflect the new design and look different every time.

6. Highlighting new features of an existing product/service:

Many products/services are often reintroduced in the market with new features. The stall can thus be designed keeping these new features in mind to look new.

7. Choosing a new theme for the exhibition stall design:

There are many design themes that are used during the fabrication of a stall. By changing the theme, the vendor can present itself to its visitors and customers with a revamped image.

To learn about some such types/themes of designs, click on https://focusdesign.in/exhibition-stall-design-company-with-bespoke-stall-designs/

8. Optimizing on the use of new technologies:

If there is one thing that is evolving faster than others, it is technology! Keeping themselves updated on the latest technology and the gadgets that are introduced in the market can go a long way in helping the designers/conceptualizers create a different feel and experience for the visitors at an exhibition booth.

9. Creating different ways of audience engagement:

There are many ways in which visitors can engage with vendors. These can be used to vary the experience for the audience every time a vendor participates in the same event.

These are some of the ways that participants of an exhibition can use to make every visit for the audience unique and ensure that these loyal visitors look forward to visiting your stall every single time.